CHANGE OF THE BRAND
While consumers are becoming more brand aware it was more and more clear that old 'Joker Import' will not make the cut in the long run. Also it was obvious that change of a name and new logo alone wouldn’t get the job done. So it became the long awaited opportunity to shake things up.
FROM JOKER IMPORT (B2B) → HOME SOCIETY (H2H)
Creatingmeaning and relevance
Freshly revamped brand is taking a step towards being more then just a home good importer by sharing tips and lookbooks highlighting style and marketing trends. From now on 'Home Society' is there to help their clients in every step of their sales.
"At the same time, we wanted to highlight the fact that retailers in our field are not necessarily competitors. They are ambassadors of homely comfort and thus have a common bond. They form a community. So, the name Home Society fits the bill perfectly. And it rolls off the tongue nicely, doesn’t it?"
Dolf, CEO Home Society
Impact onend user experience
By actively building the Home Society brand via social media the aim is to create consumer awareness of brands home accessories. As consumers will come to know (and hopefully love) the Home Society brand they will search for it both online and out in the streets.
project was done whilst working at ‘W&M’