How to keep it clear, catchy and adaptive?
It was clear from early on that analytical thinking and complex IT projects are Eric’s bread and water. So together we went for a quest to find a way how to represent this complexity in dynamic, yet exciting way.
Helping you to accomplish your next challenge
Solution was to create a “fluid identity” containing supporting elements, that are integrated with different imagery, depending on the context. The main goal was to represent and embrace new forms of connection and problem solving
Implementing a new IT solution is exciting, but it can also be overwhelming and complex, especially when it is not your core business.
Eric van der Harst