I never design for brands. I design for people, who interact with brands.
My name is Ieva Valule and I created Concept Cruncher. Here I am focusing on combining my ability to articulate with the passion for thinking visually. As a result instead of leaping head first into designing I let strategy provide the framework for my designs.
I put a lot emphasis on involving the client in my process early-on by asking for their needs and clarifying their expectations in order to create a solution that not only speaks to their customers but also matches the DNA of their brand. I delve deep into the soul of the brand to try and craft a voice that strikes a chord with consumers.
How can I help you?
Making things people want beats making people want things! So it all begins with creating a deep emotional relevance and making products that speak to the community you service to.
When you stuck, I will empathize. By implementing empathy in my work process, I can more clearly understand the perception we create in others with our words and actions. In order to get to a new solution, you have to get to know different people, different scenarios, different places.
If you want something you never had – do something you have never done. This is the time to either re-invent yourself, or surely drown. Because when the stakes are high you must double down on changes and innovations to shake things up and turn to a new direction.
Case StudiesHere you will find the latest projects